I started my newsletter in December 2023.

I remember, in the first 3 months, I gained 50+ subscribers.

In the next several months I gained 500 more.

In my side hustle journey I tested different strategies on how to grow my audience.

I failed so many times, but eventually I learned what works best.

And here I’m going to share with you one simple strategy to quickly get new subscribers.

So simple, yet powerful. Most of my new subscribers came from collaboration with other newsletters.

Here is how you can do it:

First find people who want to cross promote with you. Post a short announcement on social media, your newsletter or community.

Like this:

Next, send a direct message to everyone interested. Describe what you can offer and what format.

Finally, agree on dates.

There are a few ways to do so.

In my case it’s quite simple. I always share with my audience a few resources with short info and links.

So they can decide whether to click or not.

If your newsletter is a long form text, then you can just add a special section announcing collaboration. Like here:

Or you can label the sponsor, like here:

That’s all about it. Simple, right?

Remember, your newsletter is the most important asset.

This is the only thing you really own. So to grow your business you need to build an email list.

Thanks for reading!

-Robin

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