Every big thing starts with an idea.

Every idea starts with a small first step.

In the digital world, it could be an inspirational statement or a short story on Medium (or Substack).

In this way, you can create endless ideas for products to sell.

Here’s the formula:

  • Social media post -> Long thread

  • Thread -> Story on Medium

  • Story -> Newsletter

  • Newsletter -> Free product

  • Free product -> Paid product

How can you do it?

Check out your most popular posts.

See what posts gained high engagement, comments and likes.

Choose 5–10 of them and start writing longer versions.

See if the engagement is still high.

If it is, that’s a second confirmation that it’s worth using the topic in your product.

Simple, right?

Thank for reading!

-Robin

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